November 14, 2009

Affiliate Marketing Tools: the Details Everybody Should Really Know about

Filed under: School of Selling — admin @ 9:46 pm

This type of marketing is a lot like an auction. Your site pushes assorted good and services for this, every lead gets you money. It isn’t as much effort, very few operating costs, it works while you rest, and it’s simple to learn.

At the start, you must make up your mind which merchandise or area most suits you. To achieve this, determine solutions to issues a particular set of individuals are looking for, and then discover a way to address those problems. A good way of accomplishing this is finding groups of long tail keywords; there are less searchers for these generally, yet a higher percentage of these convert.

These essential keywords can be discovered by using Micro Niche Finder. The data collected from this computer program or other applications and services results in associated keywords in an extensive list allowing you to get top placing on the internet search engines.

Micro Niche Finder data will also calculate the number of times each keyword and phrase is searched for, just how many other sites who use those keywords, and details on the competition too. Last but not least, Micro Niche Finder data can identify desirable domains, help you in putting together your web site, and even point out desirable merchandise for you to sell.

Putting together a web site is the next step; yet you still have a few essential tasks to complete. Search engine optimization is absolutely crucial. This is where Seo Elite information and alternative programs can be useful. This computer program automatically examines the internet sites of your rivals and advises you exactly what you can do to achieve a good placing in the search engine listings.

With programs like SEO Elite, info generated from the software tells you where to look for links, which words to focus on, and a list of article submission internet sites to use. In summary, the results produced are the same sort of advice you may get if you consult an experienced SEO specialist. Once you know which niche you want to focus on, put together some product promotion, and your web site is completed, it is time to get your internet site up in the search results. You will pick up a steady pay check and you’ll question why you did not try this method of marketing earlier!

February 27, 2009

The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way

Filed under: School of Selling — admin @ 6:21 am

Sean works for a major telecom company.

During one of our coaching sessions, he told me, “I’ve been diligent about following the sales process that my company believes is required
to make a sale — but, for some strange reason, my prospects don’t want to fit into that process.

What am I doing wrong?”

Sean’s comment struck me because it spoke to years of traditional selling programs that promote linear selling — moving prospects along from one step to another until
they say yes — as a “guarantee” of sales success.

But there’s an inherent conflict here.

Linear selling says that you have to impose a predetermined structure on building a relationship — but that’s by definition an unstructured process!

Suppose that the “next step” isn’t what the prospect wants?

“Wait a minute,” you might say. “What matters most is that I put as many prospects as possible into my sales process, and hopefully some of them will turn into sales.”

If you’re thinking that way, it’s definitely time for you to consider a different way of thinking.

Of course you can make sales using linear selling — but you’ll never know how many sales you’re losing week after week because you’re wearing the “blinders” of traditional selling.

If we fail to tune in to the natural rhythm of trust-building when two strangers become involved in developing a relationship…or if we try to force prospects into our process, we make the relationship about us and not them, whether we intend to or not.

And prospects sense that and pull back, because structured, linear sales processes don’t recognize the human elements required to build the relationships that ultimately lead to sales.

Before a sale can happen, prospects need to feel that you’re comfortable moving at their pace and their process.

If you try to force changes in that process, you’ll only set off alarms that will pigeonhole you with the negative stereotype of “salesperson.”

That’s why I advised Sean to work on becoming aware of the milestones that prospects set and that will guide his path to a sale.

He needed to learn to build enough trust with prospects that they would feel comfortable telling him the truth of their process and their decision making path.

“I totally accept the principles behind what you’re saying,” Sean then told me, “but I need to know more specifics about what to say and do in a sales situation.” Here are some suggestions I gave him:

* Integrate trust-building language into your conversations with prospects
so they’ll feel comfortable telling you where they are at in their process.
For example, saying “Where do you think we should go from here?” invites
them to tell you the truth, while “Why don’t we set up a next appointment
to discuss our next steps” gives the impression that you’re trying to take control.

* Rather than asking prospects overtly what their decision making process is,
use softer language that they can understand from their perspective, for example,
“What specific gates do you anticipate you’ll need to go through as you consider
the proposition of purchasing the software to solve the business issues we discussed?”

* Don’t probe or “fish” for prospects’ “pain” as part of your sales process.
Prospects have learned through long experience that the appearance of caring
is usually a verbal ploy designed to move the sale forward according to the
salesperson’s agenda. Instead, speak genuinely and with sincerity to what you
know their core business issues are. You can find out what these are by getting
in touch with customers who have already bought your product or service and asking,
“What three or four business issues drove your decision to buy our product?”
Chances are, your new prospect will be dealing with similar concerns.

Consider these ideas, and try these practical suggestions. They helped Sean
feel better about letting go of the old ideas he’d been taught.

Maybe they’ll do the same for you.

EzineArticles Expert Author Ari Galper

With a Masters Degree in Instructional Design and over a decade of experience creating breakthrough sales strategies for global companies such as UPS and QUALCOMM, Ari Galper discovered the missing link that people who sell have been seeking for years.

His profound discovery of shifting one’s mindset to a place of complete integrity, based on new words and phrases grounded in sincerity, has earned him distinction as the world’s leading authority on how to build trust in the world of selling.

Leading companies such as Gateway, Clear Channel Communications, Brother International and Fidelity National Mortgage have called on Ari to keep them on the leading edge of sales performance. Visit http://www.unlockthegame.com to get his free sales training lessons.

January 8, 2009

CREATE A FREEBIE FRENZY: HOW GIVING AWAY FREE STUFF CAN MAKE YOU STAND OUT

Filed under: School of Selling — admin @ 4:14 pm

In order to increase sales and help your business succeed, you need to put your name in the minds of customers. You need to create a relationship with them so that the next time they need products or services like yours, you’re the first one they think of. These ideas sound simple, of course, but they may be easier to talk about than to implement.

So how do you create the customer relations that everyone talks so much about? Well, there are a number of ways, including giving great customer service, offering customers a good value, and building a fun, down-to-earth, or warm and fuzzy image.

There is another way, however, to solidify your image as a customer-friendly business that you may not be thinking of. Like the other methods, it’s not very difficult, but it does involve one four-letter “F” word: FREE.

Giving away free stuff, even if it’s just your advice, shows people that you’re willing to help them out– that you’re more of a friend than someone vying for their business. Free information your customers can use, free samples of your product, or vouchers for food or travel can make great incentives that help your customers remember you.

For example, a New York Burrito near my office recently started giving away “Burrito Bucks.” These green, almost dollar-sized coupons are good for one dollar off any purchase. Right now, one of these is sitting on my desk, right in front of me where I can see it. It serves as a reminder that New York Burrito is willing to give ME a freebie, and as a result, the next time I forget to pack a lunch that’s exactly where I’m going to go. If NYB can get me to spend five dollars in there, giving me a buck off will have been worth it. This is especially true since I’ll probably go back more than once, even without the discount.

Giving away free stuff is a great way to drum up immediate business, plus make a lasting impression that will bring results for a long time to come.

January 7, 2009

Engaging Prospects: Two Vital Elements to Dropping Resistance!

Filed under: School of Selling — admin @ 8:45 pm

You pick up the phone, the decision maker is on the line, countless letters and attempts have been made to get to this point, your great benefit line comes out, response; “not interested, click”.

Want to be able to “engage” customers with out creating resistance? Here are 2 vital elements everyone needs to be influential and persuasive.

Now it does not matter if we are using the phone, walking in cold or in a retail setting. We need to avoid adding any additional resistance in the other persons mind. There is this avoidance of “sales people” in 80% of our population including other sales people. This is mainly because of product pushing, “I don’t want to be sold something”.

Here is the key; do I understand what the other person really wants? Do I have an idea of how to talk in their “language”? Can I ask a question that will drop resistance and engage them in conversation?

It has been proven time and time again that shoving your product in front of someone will create resistance to you and your product. Review the first and second key from the last article (4 Keys to Selling), your customer buys the “results” of your product/service/idea because it fixes, fills or satisfies their perceived needs or wants. This means your product/service/idea is just a means to and end, not the main issue.

1. Our first action is to take the time and determine just what is it that our product/service/idea does for the other person. Determine what the real results are from using your product/service/idea. Here are some examples.

A business owner might be looking for more time, better productivity, reducing hassle in some area, freeing up capital for something else.

A young mother with 3 toddlers might be looking for best value, more time, better direction, safety, even just a listening ear.

A plant manager might be looking for ways to get better compliance, reduce down time and get his numbers up, keeping his boss off his back.

Think of your past and current customers, what is it your product/service/idea did for them? What did it reduce, take away, eliminate or create? Also keep in mind that people have a tendency to avoid loss more than obtain gain. This means if you can provide a better “today”, it generally has more power than a better “tomorrow”.

In a recent training program we worked with a real conflict situation a participant was involved with. We ended up with over 50 “what’s in it for the other party” points that could be used to engage the other party in a positive way! It took 5 minutes!

2. Second you want to “engage” your prospect or customer in a positive way. The best way is to develop questions that can “engage” rather than repel.

Before we start, we have to understand what results your product can potentially provide for your customer. Here are some examples.

Office equipment: Reduce work load, eliminate paper, eliminate errors, streamline process, reduce labor expense, free up time, create in-house opportunities, and eliminate daily frustrations.

Real Estate Agent: Eliminate wasted time, reduce the stress of selling/buying, assure legalities are covered, target the market, professional image, experienced input, negotiations services, and eliminate the hassles.

Now there are many more and I suggest you create at least 20 for your product. Here is a hint, list the facts about your product, then all the benefits related to that fact and then ask, “What are the results to my customer/other party because of these benefits”.

Let’s now apply these to questions that “engage” our customers. We want to use “open” type questions that get people talking. If we don not have them talking we have only partial engagement. Open questions use what, why, how in their structure.
“Mr. Jones, what effect would a reduced work load have on your staff?”
“If you could eliminate both paper and errors in your current procedures, what would happen for you?”
“Just suppose the frustrations you face on a daily basis were gone, how would it change things for you?”

Now put yourself in the customer’s shoes, how would you react to the previous questions versus this?
“We sell copiers and office machines of the highest quality with excellent service, when could we meet to determine your needs?”

How many words are in this question that create resistance or could be rejected by the customer? Compare that to the three questions above, which ones “engage” and which question repels.

Now if your customer is a “D-I”* type you usually can ask for appointments or get quickly to the point. If you have an “S-C”* type they may want more info which you can give in the form of a quick example of another application you have done, not a litany of your products facts and benefits.

This has proven to be a much more viable way to engage customers and people in general than talking about your “stuff”. People are concerned about their issues and problems, not your product or you. Engage them by asking about what a “result” might do to their concerns and issues. You will find them much more open and willing to talk.

One of our participants in the Internet Technologies asked only one of these type questions and 20 minutes later closed on a million dollar deal! Just one question! The customer did all the talking and sold themselves. The power of engagement!

For more on building these skills and thinking patterns, check out the Influence and Persuasion Program and Reverse Engineered Sales at our web site www.hgoergerassoc.com
* DISC Behavior Patterns, ask us about how this can help you sell, manage and engage people.

Questions or comments:
Contact Harlan at Harlan@itstartswithyou.net cell phone 701-799-1972.

Harlan Goerger has been in the training, sales, management and self development field for over 25 years. Currently he is president of H. Goerger & Associates.
www.hgoergerassoc.com

January 2, 2009

10 Website Essentials to Increase Your Sales

Filed under: School of Selling — admin @ 4:25 am

If you are a serious Internet Entrepreneur, your top priority must be your website. Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.

1) You must have a professional looking website. Your website is the most important sales tool you have. Your visitor’s first impression will almost instantly determine whether or not you’re going to make a sale. A professional website should be pleasing to the eyes, well organized, easy to navigate and load quickly.

2) You must specifically design your website to rank high in the Search Engines. This involves much more than just including META tags. Your KEYWORDS, TITLE, IMAGE ALT tags, Text and overall design, all play an important roll in determining how your website will rank. You can learn more by reading the Optimization tutorial at Web Source. http://www.web-source.net/webpage_optimizing.htm

3) You must use effective sales copy. Your words are the entire foundation of your business. Most business failures are the result of ineffective copy. Whether it is your website, sales letters or advertisements, your words play a major role in determining your success. When writing your website copy, use the following formula:

A -Attention – Use a powerful headline that demands attention I -Interest – Intrigue interest and create curiosity D -Detail – Provide details about your product or service A -Action – Call for action

4) Drive traffic to your site. In order to create a steady stream of traffic to your website, give your visitors a reason to visit and continue to visit in the future. You must provide your visitors with fresh content on a continual basis. Content comes in various forms, such as news, articles, tips, horoscopes, weather, etc. and is freely available on the Internet. Your content should blend in well with the focus of your website and be updated on a regular basis.

The following websites provide free articles for publication:

http://www.web-source.net/articles/ http://www.mega-success.com/ http://www.marketing-seek.com/ http://www.ideamarketers.com/ http://www.infobot.net/

Syndication services provide free content from a wide variety of sources. You simply place a small line of code within the HTML of your web page and each of the following services provide fresh content for you. The great thing about syndication services is that once you’ve placed the code, you don’t have to worry about updating the content, as it is automatically updated.

Syndicator – Provides free syndicated articles and columns with photographs http://www.web-source.net/syndicator.htm

isyndicate – Provides free headlines for news, articles, comics, weather and more. http://www.isyndicate.com/

Moreover – Provides news headlines from over 1500 sources. http://www.moreover.com/

ScreamingMedia – Provides free headlines from various resources http://www.screamingmedia.com/

5) Provide free instruction. Your website is the storefront for your product or service. You must convince your visitors that they need the product or service you’re offering. This can be accomplished by providing your visitors with free helpful advice and instruction in the form of an article, tutorial, free ebook or free autoresponder course.

6) Display your testimonials. You must gain your visitors trust. By displaying customer testimonials, you are boosting your potential customers confidence in you and your product or service. You can either create a web page to display all of your testimonials or use a script to rotate them on your main page. You can find a great random text script here: http://willmaster.com/master/merrygoround/

7) Let your visitors know who you are. Provide complete information in regard to your company including, address, phone number and email addresses to request information and support.

8) Tell your visitors about their privacy. Create a page on your website called, “Privacy Statement,” and let your visitors know exactly what you do with the personal information you collect.

9) Provide a sample or trial of your product or service. For example, if you’re offering a Search Engine optimization service, provide a free META tag analysis at your website. Not only will this increase your sales, but it will drive more traffic to your site as well.

10) Remove the risk. To further increase your sales, you must remove the risk by providing a guarantee. A guarantee will boost your potential customer’s confidence in purchasing your products or services.

A professional website specifically designed to sell is one the most important factors in determining your success. Take your time and make sure you’re looking at the complete picture before you begin. If you’re not secure in your abilities to create your own website, rather than risk the potential success of your business, consider hiring a professional web designer. Your success depends on it.

December 31, 2008

The New Telemarketing Part VI: Why Telemarketers Prefer TNT

Filed under: School of Selling — admin @ 9:27 am

Sixth in a series of articles, we’ll discuss various issues and practices associated with modern ways of selling over the phone.

*****************************************************************
The New Telemarketing is a set of selling practices designed to accomplish several things:

(1) To sell more goods and services than its predecessor, the “traditional” style;

(2) To be less offensive than its predecessor to buyers;

(3) To be consistent with a customer service style of communicating;

(4) To help in recruiting and retaining qualified phone representatives and managers; and

(5) To repair and reform the image of telemarketers in business and consumer communities.
*****************************************************************

Traditional telemarketing is a burn out for most reps that don’t have the personality, drive, or physical constitution to stomach its challenges.

It requires call after call be made to people who respond, by and large, antagonistically.

The average non-salesperson finds this regimen daunting, and continuous rejection is alien to his or her experience and sensibilities.

She doesn’t communicate in an adversarial way with her friends or family, and she probably hasn’t been required to do it in other business contexts. So, why should she put up with it in a phone environment?

The negatives we associate with traditional telemarketing aren’t inherent, they’re matters of choice and design. The scripts we use are talk-a-thons, one-way monologues that invite incessant rejection.

If we change the communication content of calls, we’ll change their impact not only on clients, but on reps, as well.

For example, traditional telemarketing is geared to telling. It tells prospects about a product’s features and benefits, and it tells its way to a close.

The New Telemarketing is consultative, and it asks its way to a sale. It’s much more in keeping with the relationship values we expect from friendship, family, and customer service; its egalitarian, and not dictatorial.

Reps like to communicate in a give-and-take manner, which is the model upon which The New Telemarketing is built. It is low-key and not high-pressure.

This wears well on everyone.

If you train reps, as I have, in both styles, and give them a choice, they’ll opt for TNT, time and again.

In a future article, we’ll discuss the fact that with The New Telemarketing traditional objections and rejection become much less of a concern.

Dr. Gary S. Goodman, President of www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone®, You Can Sell Anything By Telephone! and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

November 4, 2008

Influential Authority

Filed under: School of Selling — admin @ 1:04 am

Power is situational. In what situations do you have the most power? When do you have the least?

Authority by Public Opinion

Authority by public opinion is when a person has power or authority not directly because of their experience or expertise, but simply because they are held in high esteem by the public or by public outcry. An example of this is how scholarly or academic journals are more likely to publish articles of people who are fairly established and somewhat renowned within their respective field as compared to one who is virtually unknown. A really interesting study involved taking previously published articles written by prestigious and reputable authors and resubmitting them to those same journals without any alterations except replacing the authors with “unknown names.” Out of twelve resubmitted articles, nine of them went through the review process undetected, and eight of those were rejected! This was in spite of the fact that each had been published previously when all that was different were the names.

Another similar experiment was conducted when a writer typed out Jerzy Kosinski”s novel, Steps, word-for-word and sent the manuscript to twenty-eight literary agencies and publishing houses. Ten years earlier, the book had sold a half million copies and had won the National Book Award. Now, appearing to have been authored by a lesser-known writer, the manuscript was deemed “inadequate” by all twenty-eight organizations – including Random House, the novel”s original publisher!

Here is another great example of Authority by Public Opinion. An error in Intel”s Pentium chip was detected in 1994. News spread quickly about the flaw, and public outcry burgeoned even more when Intel tried to downplay the issue. It wasn”t long before Intel was flooded with e-mails and phone calls requesting a no-questions-asked return policy on the microprocessor. In the heat of the whole mess, complaints peaked at 25,000 in one single day! In spite of the huge public response, Intel refused to offer the requested return policy. Not surprisingly, the press got ahold of the story, and Intel”s stock dropped dramatically. Finally, Intel was forced to adopt a new return policy. What was the result of putting off public opinion for as long as they had? A mere $475 million write-off. In just a matter of weeks, public opinion had influenced the value of the entire company. Ignoring public opinion proved a very costly mistake.

Authority by External Characteristics

Some people perceive someone to be powerful because of his/her physical characteristics. For example, being tall can emit authority to another, even before you”ve spoken to that person. If you look back through history, presidential elections in the United States have been won by the taller candidate twenty out of twenty-three elections since 1900. Another example of how height scores points is in the battle for affection. Research suggests that women are significantly more responsive to a man”s published personal ad when he describes himself as tall. A final example of how physical characteristics portray authority is exhibited in our response to someone who has a deeper speaking voice. We subconsciously respond to deeper voices as more commanding and authoritative.

Recognize that many of the things we possess serve as status symbols. Not only this, but the more we have, the more “rich and powerful” we may be perceived. One study conducted in the San Francisco Bay area showed that people driving expensive cars received better treatment from other drivers than those driving more modestly priced cars. For example, researchers found that motorists waited significantly longer before honking at a new, luxury car lingering at a green traffic light than at an older, economy model doing the same thing. What”s more, nearly all the motorists honked their horns impatiently more than one time at the cheaper car. In the case of the luxury car, fifty percent waited respectfully, never honking at all.

Another external item of authority is exuded by our surroundings. In one study, the appearance of a professor”s office changed the way a student perceived the professor. The students were told to meet a professor in his office. When they arrived, they found the professor was not yet there. They were asked to wait for five minutes in his office. Some students waited in a clean and organized office, while the other students waited in a dirty and disorganized office. After the five minutes had passed, they were told the professor could not make the appointment. Later in the study, the students were asked to rate the professor based on his lecture. Researchers found the visit to the office had dramatic influence on the students” overall perception of the professor. The students who visited the disorganized office rated the professor as less authoritative, less open, less trustworthy, and less friendly. Bottom line: Appearance affects your authority.

Coercive Power – Weapons of Force

Coercive Power is the ability an individual has to control or force someone to comply. Such power includes intimidation, manipulation, scare tactics, threats, deceitfulness, and lies. This could be in the form of mafia protection fees, constant threat of being fired, blackmail, physical force, economic dependence, or emotional control. Why do people use coercive power? Why is coerciveness the power we see the most? Coercive power is the easiest power to learn and use. Many people have seen great examples of coercive power in their lives. For some, it may be the only type of power they know. It doesn”t take much talent or skill to threaten, pressure, or scare someone into submission. When people can”t get compliance with their skills, most will resort to coercion. They hit desperation and frustration with either the inability to use the higher forms of persuasion or because of a lack of knowledge of a better way.

Coercive Power is seductive and you usually get instant results by employing it. Coercive Power is based on bringing others down instead of lifting them up to a higher level of thinking. Instead of climbing the highest mountain, coercive power players will climb the smallest one and blow up all the others so they are the only one on top. Such power also requires the least amount of planning and time; there is no need to convince someone with words when you get immediate results with force or coercion. As the great mobster Al Capone said, “You can get more with a kind word and a gun than with a kind word alone!”

This type of power causes unwanted long-term consequences. Coercive Power is based on fear, and fear only lasts while the threat is present. When this threat disappears, so does the power. This type of power does not require that belief or an inclination for true influence be created in order to work. I have seen coercion kill creativity, numb the human spirit, and create resentment and rebellion. Coercion will always eventually backfire.

Everyone persuades for a living. There’s no way around it. Whether you”re a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Magnetic Persuasion to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, “Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life.”

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.

If you are ready to claim your success and learn what only the ultra-prosperous know, begin today by learning Magnetic Persuasion.

Kurt Mortensen - EzineArticles Expert Author
November 3, 2008

Sales & Marketing Plan Strategies

Filed under: School of Selling — admin @ 12:30 pm

Design and Implementation of a new Sales & Marketing campaign must be carefully thought through from the beginning. What message do you want to send about your company, products, and services? What are the anticipated results? What is the execution strategy? What is the cost ratio versus expected return?

These are just a few of the questions that run through our minds in the early stages of planning. If your goal is revenue growth and expansion, I believe you need to design, develop, and implement your Sales & Marketing plan on that foundation. Here is some criteria to consider while planning:

• Identify your markets and your profit potential in the selected markets

• Segment your markets by customer, service, etc.

• What type of penetration is desired: existing, new, different, or all of the preceding

• Design a plan to include procedures and controls to monitor and evaluate market penetration by segment

• Determine and build internal and external sales strategies

• Evaluate and plan staff training to generate internal monitoring controls, evaluation processes, and customer education if necessary

• Plan to control revenue growth with product mix, product promotion, and customer pre-qualification

• Evaluate expected sales and then ratio numbers to your sales staff’s current compensation package to see if consideration is needed for additional or different wage incentive programs

• Design controls to evaluate, monitor, and drive the highest level of profit possible

• Determine the type of media and then budget advertising accordingly

• Develop a backup plan in case of immediate campaign disaster

The results of a well-balanced and executed Sales and Marketing campaign can be resounding. Constant expansion of products and services, market area, clientele types, etc. all contribute to the continued growth and success of any company. Plan your work and work your plan!

Kenny Nau Director of Sales
PLUSS Corporation
http://www.pluss.net

Sales for Car Wash Fundraiser Tickets

Filed under: School of Selling — admin @ 1:38 am

As a professional sales person I bet you have never considered that your expertise could be used at a local nonprofit group to sell car wash fundraiser tickets. As a professional sales person you know that networking and word-of-mouth advertising with good referrals can help you in your sales career.

These are the exact fundamentals needed for nonprofit groups, which sell car wash fundraiser tickets. Consider a high school band with 100 members and they need to raise $40,000 for the upcoming season in order to pay additional cost of transportation due to the high diesel fuel costs for the buses.

If these kids can sell enough carwash tickets at 5 dollars each they might be able to raise either half of the money they need or all of it in one single car wash fundraiser. The selling of carwash fundraiser tickets is not difficult if you have 100 salespeople. But how you get each kid to sell that number of tickets that you need in order to reach your goal?

Well, if you consider that each of the children or kids has one or more parents who have a job somewhere, then perhaps each parent can take 10 tickets to work with them. And the kids can sell the rest. If the kids are going to sell in groups of two and use team selling then you divide up the number of neighborhoods in the city so that the kids do not overlap. You may find that they sell all the tickets they need to reach your goal. Please consider all this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Lance Winslow - EzineArticles Expert Author