November 2, 2011

Productive On-line Marketing Involves Finding out Who Your Web Visitors Are

Filed under: Hall Of Traffic, Software Stuff, Web Infos — admin @ 4:39 am

Internet traffic is a saying used in order to talk about a technique for determining the variety of people browsing a particular internet site. Much more precisely than that, it shows which web pages about this website are visited, who by. All of the pertinent details is kept in a record called the web server log. Through evaluating this particular log you’ll be able to become familiar with a variety of things with regards to the particular internet site concerned, from such basic issues as the actual number of individuals have viewed it, to the amount of time each person remained on the site, which webpages individuals visited and in which order.

But precisely why is any of this info helpful? Well… by keeping this type of record of internet site visitors, it can be used to discover if there may be a single portion of the website that’s attracting visitors, or in the event that there are many of return viewers. Such details are then employed to help improve the internet site, should there be one particular webpage on the website which is mainly being unnoticed, it might demonstrate that the page is possibly not really interesting, or possibly difficult to access. This would help a internet site manager understand that either the web page article content ought to be examined, or the site layout to allow for better access to that specific page.

Note that targeted traffic continues to be the biggest difficulty for the majority of website owners – exactly where to obtain it, whether or not to purchase it, the best way to grow it. Try this! Get Traffic

The actual hosting server log essentially permits you to recreate each website visitors experience on the website, from how they found the internet site, just which web pages these people went to, whatever they viewed on every page, and what it was initially that encouraged these people away from the web page. This would allow the people controlling the web-site if there is some specific aspect driving away customers, or if a particular ad on another web page is sucking in a greater than ordinary number of viewers. Normally the greatest solution to increase the circulation of traffic on a website is by spending to advertise on a different website, since this produces a direct weblink from their web site to your site. Consequently, in the event that you are able to get your offer on a particularly effective web site, for example a social network website which has a high number of regular guests, your odds of somebody visiting that website link and visiting your website tremendously improve. Nevertheless, this works backwards also; if an individual pays to promote on your own website, in that case though you gain the income from the advertising campaign, it increases the chances of your online visitors clicking on that advertisement and leaving your own site. Nonetheless if individuals began to do that, a report of it would of course be maintained within the hosting server log. Therefore, if one particular ad was taking too many of your website visitors, it would not be beyond your capacity to eliminate that ad to stop people following that specific link.

To conclude, web traffic logs provide a way of checking how effective your web site, however generally the most attention is paid to just the number of views the web-site received, whether they be views of a few seconds or half an hour. Though with careful evaluation, web traffic data can be an indispensable resource for a webmaster.

September 13, 2011

Moon Marguerite Course Print

Filed under: Hall Of Traffic, Vintage Cars + More — admin @ 9:59 am

Travelling by motorcar in Denmark between cities is exceptionally effortless, with praiseworthily held tracks all over. Danes in the main motor by the regulations but might not be enormously helpful to different drivers on granting privilege of the road, etc. In That Respect are zero cost roads with the exception of the 2 large bridges: Storebaeltsbroen relating Sealand plus Funen (Dkr 215 one direction), as well as Oresundsbridge linking
tivoli and Malmo (Dkr 225 solitary way).

Marguerite Daisy Direction Symbol

On tour in
Danish food by vehicle is a brilliant experience as well as amply recommended. Daisy route is a 3600 miles long joined route representing small beautiful roads passing one hundred vital Danish sights. It remains evident by hazel signs with the snow white Oxeye Daisy blossom. It is apparent in a good number roadmaps.

International Heritage Sites

Headland Denmark has 3 planet inheritance sites; The Jelling runic letter rocks date back to 900’s has been named “Denmarks Birth Certificates”, showing to Denmark’s conversion the Christianity about that time, it were put up by means of what is considered the original legitimate ruler of Denmark, Gorm den Gamle, whose son is entombed in other of the sights, Nyborg Cathedral, the primary Gothic place of worship in Northwestern Europe build of stone, and the concluding resting site for a good number Finnish kings and queen regnant ever since. The 3rd, and perhaps largely renowned, is Kronborg castle at Helsinore, habitat of Shakespeare’s play Hamlet, prince of Denmark, but also an extraordinary castle in its own right, guarding the core route en route for the Baltic water.

Hotel

Rooms are pricey inside Ringsted, with an median cost of a double hotel room floating near 847 Dkr ($157) in 2008, motels are typically out of reach to shoestring travellers, even though less expensive offers will almost certainly be detected, in particular for internet reservations completed in good schedule before arriving. Nationwide budget motel booking chains incorporate Zleep plus Radisson. Alternatives to resorts include a perfectly genuine set-up of Private rooms which are bookable by way of the state tourism organization Storebaelt.

July 18, 2011

When Looking For A Bermuda Scooter Rental Get One That’s Dropped Off And Picked Up

Filed under: Bikes and Tours, Hall Of Traffic, Vintage Cars + More — admin @ 9:48 pm

If you are off on vacation to Bermuda this year then there is a highly crucial consideration to be thought through for getting about. Tourists are unable to rent out a car. The Bermuda people are fittingly proud of their island paradise and regulations have been agreed to inhibit pollution and overcrowding. With that in mind, its imperative to know you will require an alternative method to get about. Examine our website regarding bermuda scooter deals.

How can you manage it? The best option is to check out Elbow Beach Cycles and seek out whats available for getting about. On the website you can organize to lease motor scooters, mopeds and bikes before you reach your destination and have them awaiting for you at your desired location. With outstanding rates available, you can be confident you’ll get a wonderful deal. The family run company has been assisting folk for over sixty years and really goes the extra distance to make certain you are well looked after.

At Elbow Beach Cycles they have a good selection of motor scooters and mopeds tailored to the size of the person. They dont take offense if you have never rode previously, the team are able to provide tuition and assistance on how to be safe. First Class Service is at the centre of Elbow Beach Cycles and you’ll find the youngest selection of bicycles on the isles for you to elect from. Bikes, motor scooter and mopeds can be found at the greatest tariffs on the isles, you can also find a concession if you prebook online. The terrific booking system makes sure you decide on the right mode of transportation for you while on the paradise isles.

At Elbow Beach Cycles they love their idyllic paradise and they deliver a great selection of environmentally friendly bikes to get about. If you would like to be shown the island in a trip, Elbow Beach Cycles can arrange this for your troop. You will get a whole host more at Elbow Beach Cycles as well as driving tuition and a tank of gas, they will even toss in a bottle of water as well.

At Elbow Beach Cycles its not just about leasing scooters, bikes or mopeds. For more information on the products available, visit the web site http://www.elbowbeachcycles.com/

January 9, 2011

You should go to Elbow Beach Cycles in Bermuda

Filed under: Bikes and Tours, Hall Of Traffic, Vintage Cars + More — admin @ 11:37 pm

When you go to bermuda then there is a safe fun form of transport that will give your holiday that little something extra. There is only one stop that lets you rent the greatest scooters, bikes and mopeds on the island. Get down to Elbow Beach Cycles in Bermuda as it’s the leading rental firm on the island. For additional information on bermuda scooter, you should read on.

They have easily the best range on the market. It is an environmentally friendly, to say nothing of a healthier option. It is also in accordance with Bermuda laws, where it is illegal for visitors to rent a car. In addition, bike riding is great fun.

And Elbow Beach Cycles are located centrally. There are many different types of scooters, mopeds and mountain bikes at Elbow Beach Cycles. You can ven get a bike tour of the Island, should you want. Elbow Beach Cycles provides excellent service. The company even appeared in a feature in Sports Illustrated. These include offering the finest rates, where you could hire a vehicle for a bargain price. The award winning firm employs a service called Price Matcher, ensuring its customers always get the best deal.

Whether you have lots of experience of riding a scooter or have never been on one, don’t stress. The company supplies the foremost instruction on how to self drive a Bermuda scooter. And you’ll get your scooter delivered to your accommodation. This is along with a top notch repair and mechanical check, amongst other features.

This makes the award winning Elbow Beach Cycles such extra special specialists. EBC have an excellent reputation, spanning many years. Go to the website now to hire a bike

September 8, 2009

Advertising on a Budget — Part 1: Using Print to Drive Traffic Online

Filed under: Hall Of Traffic — admin @ 1:19 pm

This is the first article of a three-part series. I decided to try
something a little different and illustrate the marketing
challenges of a small business. I’m using one of my clients,
PrescottWeddings.com (you can read more about PWC,
including a testimonial from the owner of PWC, on my Web
site, http://www.writingusa.com)

PWC is an online resource guide for couples planning their
weddings. Along with a ton of information for brides and
grooms, the site includes a resource guide where local
businesses can advertise their products and services.

We launched PWC in November 2001. Like many start-up
businesses, PWC didn’t have much money for marketing.
Yet we had two major challenges (three counting the limited
budget):

1. PWC had to attract two kinds of target markets to the site
– advertisers and couples — essentially at the same time.
And if that wasn’t bad enough, we had to appeal to each
group even though one was dependent on the other —
advertisers wanted brides and grooms logging onto the
site, and brides and grooms wanted a complete resource
center.

2. Several bridal print publications had come and gone in
Prescott — and had burned their advertisers while racing out
of town. Businesses were understandably hesitant about
sinking their money into another bridal venture.

Armed with those challenges, we went to work. Now, just
over two years later, PWC enjoys well over 40,000 hits a
month and has increased its advertising base by over
600%. On top of that, PWC is well on its way to establishing
a reliable brand in not just Prescott but throughout Yavapai
County.

So how did we do it? A great Web site with great content (but
more on that in a later article) plus three main marketing
strategies:
1) Using print to drive traffic online
2) Thinking small
3) Frequency, frequency, frequency

I’ll cover number two and three in the next two articles. Today
we’ll talk about number one: Using print to drive traffic
online.

The cornerstone of PWC’s marketing program has been
print advertising, more specifically monthly advertising in the
local newspaper. Print advertising is an excellent choice for
many businesses — from small to large. In fact, it’s not
uncommon for small and medium-sized businesses to
build their advertising program around print.

The strength of print advertising is its flexibility. Print
publications come in a variety of shapes and sizes. They
can appeal to a broad readership or a narrow one. They can
be published every day or once a year. This variety gives you
a lot of flexibility in fitting print advertising into your
campaigns.

You can also track print to a certain extent (coupons in
newspapers for example). Print is physical, allowing your
customers to carry something around with them.

However, print’s weakness is also its strength. It’s a visual
medium only, so it requires more effort and interaction from
your audience to make an impact (they need to stop and
read it).

In the case of PWC, we chose monthly advertising in the
local paper as the foundation of our marketing program. We
decided upon the local newspaper because it has the
broadest reach. Prescott isn’t big enough to have its own
evening television news, so the newspaper is the best
vehicle for local news.

If you live in a big city, the local newspaper may not be
practical because of cost. In that case, you may want to try a
niche newspaper or magazine, like a business or lifestyle
journal, or maybe a regionalized newspaper. In Phoenix for
instance, the Arizona Republic is the main newspaper, but
all the cities around Phoenix, like Scottsdale and Tempe,
also have their own papers.

Because PWC is a Web site, there’s an assumption we
should be using only online methods to advertise. Online
methods are good, and PWC does use them, but they only
take you so far. Print is a part of the “real world” — something
you can touch and pick up, not virtual like a Web site. Print
has also been around a lot longer, and carries more trust
with it. We found by using print, some of that trust and “real
world” essence rubbed off, making PWC seem less
anonymous and more like a “bricks and mortar” business
(a business with a store front).

Also, since we were trying to drive local traffic to the site, it
made sense to advertise locally rather than attracting
people from all over the world. But even with our local
advertising, we still have a substantial number of visitors
from around the state, including Phoenix and Tucson, as
well as all over the globe.

The point of our marketing program was to advertise
regularly so we could both build the PWC brand and drive
traffic to the Web site. Yet it was essential to keep our costs
down. So we leveraged our monthly newspaper advertising
to stretch our marketing dollar as far as we could. More on
that and how we “thought small” in Part 2.

EzineArticles Expert Author Michele Pariza Wacek

Michele Pariza Wacek owns Creative Concepts and
Copywriting, a writing, marketing and creativity agency. She
offers two free e-newsletters that help subscribers combine
their creativity with hard-hitting marketing and copywriting
principles to become more successful at attracting new
clients, selling products and services and boosting
business. She can be reached at http://www.writingusa.co
m

July 28, 2009

Traffic Generation Tips for Internet Marketing Websites

Filed under: Hall Of Traffic — admin @ 9:22 am

Generate Website Traffic that will Blow Away Your Online Internet Marketing
Competition by having a plan and putting it into action!

If You Build It Will They Come? Well, Yes, and NO!

The period of time between launching your Internet Marketing Venture and watching your traffic explode can be the most exciting time you have, provided you lay the groundwork properly.

Failure to provide for Traffic will torpedo every one of your early efforts!

With the overwhelming task of developing a site (or multiple sites), hosting, publishing, and testing, many newbie Internet Marketing entrepreneurs breathe a sigh of relief once their efforts are underway and then the light goes on: How am I going to get Visitors?

In the spirit of focus – which I have written about recently, I can’t say enough about planning your website traffic needs in advance. And again, just like all the other Internet Marketing options you have for building profitable programs, there are an equal number of means, methods and tactics for increasing your website traffic.

And once again, not all methods suit everyone and you must rise to the research challenge I’ve discussed in my maintaining focus chapter. But rest assured, there are methods and combinations of methods that will have massive amounts of traffic flowing to your website in no time and you don’t have to be an expert to succeed with most of them!

The best overall tip I can give you is Stay the Course and never let up.

Structure your days (or weeks) to spend a specified amount of time on building traffic and it will reap rewards ten-fold. Do a little, and then coast for awhile and you will never see the numbers you envision.

Remember, Slow and Steady Wins the Race, My Friend!

Stephanie Mulac is a Motivational Coach and owner of http://www.90PercentAttitude.com, a website dedicated to helping Marketing Professionals Make Money With Websites on the Internet by developing a positive, winning attitude and providing online encouragement to others who don’t have a support system in their lives.

June 5, 2009

When optimising your site to reach customers more effectively, why not improve on what professional

Filed under: Hall Of Traffic — admin @ 1:15 pm

Last year was the year of search engine marketing and the experts predict the saga is going to continue full swing until at least in 2010. When you set out to work on your site’s visibility, it is useful to know what the professionals that you cannot afford to outsource the whole headache to are up to and beat them at the game. Scanning SEO news, it’s pretty obvious that high search engine rankings still are the be-all-and-end-all of online marketing, but things are beginning to move on from here. The new buzzwords that stand out are accessibility and usability and renewed energy is poured in what are believed to be new opportunities in areas like local marketing. But how much bang for your buck will you get this time?

‘Accessibility!’. ‘Usability!’ Apparently that is what the professional SEO community is focusing on to get traffic numbers up for their clients. Evidence the popularity of these words themselves. A keyword tracking tool like wordtracker shows this in a matter of seconds. Over the last two months ‘accessibility’ has been scoring a count of 158 and usability more than double that number, 308. Not a lot of queries perhaps compared to a word like ’shoes’ or ‘digital cameras’ or any tangible product you might be selling, but then -luckily- there are not as many SEO businesses out there as shoe shops.

So how do accessibility and usability factor in SEO strategies? Is it again more of the same or are you missing out on vital elements if you simply improve on your existing optimising strategies? As your strategy for online marketing is on its way and you are getting the hang of having the right keywords to describe your business, it’s time to integrate everything yet again and focus on your site’s usability and accessibility.

Usability

What is meant by usability is generally how well a site can be navigated through links, graphics and text. All your optimising efforts should have one goal in mind: attracting customers. Does your site still provide valuable information to your human visitors now that the spiders and robots can read it? This is key, say the guys at doubleclick.com, who have got good insights on what’s going on in online marketing in a broad sense. “Personalization is the hot term for relevancy, with the goal being to intertwine search with a consumer’s daily activity. As clients become more sophisticated with increased demands, the marketplace will yield more efficient results. Technology will continue to be created to facilitate the massive amounts of data currently sorted by the engines”, they report. Perhaps it is totally obvious, but you would be surprised how many strategies fail simply on wording and text writing.

It’s no use optimising for search engines if the visitors to your site are not going to be impressed by what they read. Overly-complex phrasing will have to become a thing of the past and using common sense, neutral language will open up the content to a wider audience of search terms. It is best to get a copywriter to do this for you. If you are not sure whether your site needs a professional writer’s touch, there are some tools you can run over it to see if your linked terms actually make sense in the wider context. Throw your pages through this tool (free trial of seven days) and consider contacting a freelance copywriter for a quote if it appears your content is hampered; http://www.ezapplications.com/samples.htm.

There are millions of similar tools out there that can give you quite a good insight into your content. If you think your content is a mess, consider hiring a freelance copywriter to match content and keywords.

Accessibility Accessibility of sites is way more of a technological issue. You will have what is generally considered an ‘accessible’ website if it can be read by all browsers. Providing as much ‘access’ to your site/content as possible perhaps has a number of added dimensions that you are not aware of and it is good to pay notice to every aspect of the matching between your content and the search engines. The various limitations of browsers other than Internet Explorer and Netscape are quite distinct and need paying attention to during this stage of your optimisation efforts. For instance, the Lynx browser is a text-only browser with no support for tables, CSS, images, JavaScript, Flash or audio and video content. There are various tools that replace images in the form of ALT text, JavaScript through the

There are two good ways you can check how accessible your website is. Simply download the Lynx browser to see if you can successfully access all your pages and download the Opera browser and follow their instructions to enhanced accessibility. Good SEOs focus on a few standard setting organisations’ guidelines, which are complex systems of rules on unifying coding. What SEOs make sure of is that users from other languages and cultures, and users of differing age groups are not excluded from your site because of some silly technical hiccups. Where an SEO says he’s making all the difference for his clients is that he has numerous checklists to make sure your business in whatever location or segment it is, is optimised. He likely will market his services saying that he will make your site more localised than your competition.

There is a lot of scepticism on the strategies in use here and it remains to be seen whether better accessible local business site optimisation will actually translate into tangible higher Return on Investment numbers. Local search appears to be performing well for national advertisers seeking to segment markets. The local dry cleaner however doesn’t have (or probably need) a Web site so the lead is not accurately tracked, and the value remains doubtful. Don’t buy into it until you see results from comparable segments to the one you are in!

All lists SEO’s use to make sure your site is technically kosher are likely variations in one form or another of the lengthy, prioritised in-depth checkpoints published by the World Wide Web Consortium (W3C), a forum for information, commerce, communication, and collective understanding of the web. It can be found here: http://www.w3.org/TR/WCAG10/. It is not deemed 100% fool proof, but it’s said to be Google-proof. The checklist consists of general, common-sense priorities that designers and programmers must take heed of. The bulk of the checkpoints are likely issues you’ve comply with for years already, but it’s always good to see if there’s anything new. It could give you that edge over the competition you need!

Search engines increasingly take their lead from Google and use hyper linked text for relevancy so checking that your links make sense all the time is not a luxury but incremental for your business. Some SEOs will run software that check that if a hyperlink is removed from the text -something that easily happens in forms- and determine whether it still makes sense in the general context of your site. An SEO would replace a simple hyperlinked word like ‘more’, with a more descriptive term such as ‘more news and events’, or similar. You get the idea here.

Source code in general is also quite important. Again, w3 sets the standard and you can run your site through their validator tool (http://validator.w3.org/) to get it analysed to see if search engine spiders/robots have any problems splitting your content/page into sections before indexing it – e.g. header, metadata tags, headings, normal text, etc. If the spider has difficulty in calculating the structure of your code, some of the text could be misclassified or omitted. Find out and optimise!

Internet Web Site Marketing: 4 Uncommon Insider’s Tricks To Get Lifetime Customers

Filed under: Hall Of Traffic — admin @ 1:09 pm

Internet advertising is not easy.

It is a numbers game.

The more traffics and hits you get at your sites,
the more you’re most likely to generate sales.

But you’ll always have more people that don’t buy
than who buy.

There may be many reasons why they have not
bought which may be because of your price, payment
options, or any other possible reason.

You don’t have to watch as you keep losing all
these potential lifetime customers.

There are a couple of savvy internet web site marketing
secrets that you can use to minimize the loss of these
prospects.

(1) One way is to accept barter offers for your product.
Maybe the person can’t afford to buy your product.
They may have something you could use in your
business or personal life. If the barter deal isn’t fair
enough, either of you could add in some cash. You
may not make money but, they might buy other
products you offer.

(2) Another way is to include a negotiation offer at the
end of your ad copy. Tell your reader if there is
something they don’t like about your offer, they
could contact you and negotiate a different buying
offer. They may not like your price, guarantee,
shipping methods, payment options, etc. You can
gain a potential lifetime customer by being flexible
with your offer and negotiating instead of loosing
them.

(3) A simple way to attract lifetime customers would
be to give people a freebie. The freebie should be
related to the other products or services you sell.
You may not be getting paid for the freebie, but
you will get a lot more people using one of your
products because it is free. If they are impressed
by your free product there is a high chance they’ll
buy your other products in the future.

(4) The last way is to sell your product at the price it
costs you to produce or buy it. You will usually
sell more products at a lower price than your
competition which equals more potential lifetime
customers. You will break even in cost but you’ll
make your profit from the upsell and backend
products your sell your lifetime customers.

May these internet web site marketing secrets help you
to make a lot of money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”,(investing online) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”.

Why Traffic Touts and List Pushers Are Bad For Your Business

Filed under: Hall Of Traffic — admin @ 1:08 am

Why Traffic Touts and List Pushers Are Bad For Your Business Simply Easier Marketing – Part 2 of 3. —————————————————————-

(c) 2004 Charles Kangethe ————————-

In this Article we look at the second competitive advantage of successful Internet Marketers – Warm Traffic and True O’pt-In Lists.

Good, Bad and Ugly Traffic ————————–

Marketing depends heavily on the type of Traffic you attract.

* Untargeted Traffic

Similar to Traffic passing high street shops in vehicles.

This Traffic is of very little use.

* Targeted Traffic

Similar to people window shopping on the high street.

There is a chance that if the products appeal, they will walk in to get a better look. Competition from other shops, for this type of Traffic is very high.

* Warm Traffic

Similar to browsers who walk into the high street shops to “Touch and Feel” the merchandise.

Your best prospects and chances of sales come from this group.

=> Sidebar – What Traffic Touts don’t want you to know * They can and will sell you untargeted and targeted Traffic.

* Very few can deliver warm Traffic! <=

Wrong Traffic Is Bad For Business ———————————

* Paid Traffic

1) Adverts in Cyber Space

Surfers who see your ad have a choice of acting on it or moving on.

This can deliver all three types of Traffic. It depends on the quality of your advert AND where the advert is placed.

2) Buying Popups, popunders, or popovers of your offer

Depending on where you buy your Traffic you are given the O’ption, at a cost, of filtering for language, geographical region and surfer interests’.

=> Sidebar – What Traffic Touts don’t want you to know * Page Impressions with no filter deliver untargeted Traffic!

* Page Impressions with filters result in untargeted to targeted Traffic. You have to buy big Traffic volumes to convert a small percentage into warm Traffic. <=

3) Pay Per Click (PPC)

If you have never done a PPC campaign start small with a less competitive engine than Overture or Google.

PPC delivers highly targeted to Warm Traffic depending on the quality of your advert.

4) Cost Per Action (CPA).

Providers of CPA are not easy to find because the entire risk of the promotion lies with the provider not the advertiser.

This is a good way of building Warm Traffic and only paying when that Traffic takes particular action such as subscribing or buying on your web site.

CPA delivers Traffic similar to PPC.

* F’ree Traffic

1) F’ree For All (FFA)

FFA sources typically generate untargeted Traffic. But there is another reason to avoid them.

They are not entirely F’ree !

Apart from the time it takes you to earn “credits” which are the currency FFA’s, any Traffic costs you bandwidth, and although most hosting accounts these days have generous bandwidth, if much of it is being used by people who will never buy from you, then that is a wasted business cost!

2) Traffic Exchanges (and Safelists)

People exchanging Traffic are often, like yourself, primarily sellers of services and products and not buyers.

Unless you have exceptional or very unique products you are unlikely to attract much buying interest from the other people in the exchange program.

3) Search Engines and Directories

These sources deliver highly targeted to warm Traffic in potentially big volume.

The drawback is that Search Engine O’ptimisation is difficult, and time consuming.

It can be frustrating because the payback in higher ranking and Traffic often takes anywhere from 6 weeks to 3 months

4) Self syndication through Writing Articles and Press Releases

This results in similar Traffic to Search Engines, but the volume is significantly lower !

When Is An O’pt-In List Not An O’pt-In List ? ———————————————

Many marketers do not really understand True O’pt-In lists and therefore they end up building a collection of names and e-mail addresses from which O’pt-Outs are highly likely.

* Single O’pt-In Lists

Constructed on the strength of a single contact people receive a one off or periodic information and products from you.

* Double O’pt-In Lists

Constructed as above, with a confirmation step that the signup details are correct before you send information or start selling.

* True O’pt-In Lists

True O’pt-In lists go a stage further. They capture the prospects mind.

Your aim is to intellectually and emotionally involve the list with you and your business.

Do not fall into the trap of sending occasional mails from an autoresponder to your single or double O’pt-In list and think that is enough.

You must motivate people with useful offers, as well as intellectual and emotional triggers to remain on the list AND to buy from you.

O’pt-In e-mail lists can be :

* Purchased

=> Sidebar – What List Pushers don’t want you to know You have no easily checked evidence of : * How long ago the names were obtained * Where the names were culled from * Which competitors have the same names * A genuine interest in your offer from the list <=

* Home Grown.

Building your own list from Targeted and Warm Traffic is the slower but surer way to succeed.

The key is to nurture your lists and turn them into True O’pt-In lists and not just a collection of names and addresses.

Putting It All Together ———————–

Your Prime “Paid” strategy should be :

Start PPC (and CPA) campaigns Capture names and e-mail addresses Develop autoresponder messages using Triggers and Motivators to create True O’pt-In Lists

Your Prime “F’ree” strategy should be :

Start a SEO exercise Compliment the SEO with an self syndication campaign Capture names and e-mail addresses Develop autoresponder messages using Triggers and Motivators to create True O’pt-In Lists

=> Sidebar * The two strategies above will create Warm Traffic in volume and help you build responsive True O’pt-In lists. The Paid route will deliver results faster. The F’ree route will deliver Volume. <=

However, to make a decisive move to the super marketers bracket, you need Traffic and lists in even bigger quantities. Here is how to explode the volume.

A) Build a themed web site with highly O’ptimised content pages. B) For each content page develop offshoot pages that are equally highly O’ptimised.

The result is a tree like structure. For an example let’s say your theme site is about Golf.

* Your home page is about Golf in general.

* Your main content pages include Putting, driving, chipping, pitching, the mental game.

* Each main content page has sub content pages so under Putting Pitch marks and repairs, grass types, reading the green etc.

If all the pages in this structure are keyword phrase O’ptimised your Warm and targeted Traffic will literally explode.

How do you build so many O’ptimised pages ?

The old “not recommended” way was to build Search Engine friendly, people unfriendly Doorway pages.

For a new Search Engine and People friendly, way to do this there are two tools you should look at in the Relevant Resources Section.

Relevant Resources —————— Learn Pay Per Click Tactics => http://www.anysurf.com – Practice for low cost on this engine => http://www.payperclicktools.com – Information on PPC => http://www.payperclicksearchengines.com – PPC directory

Simply Easier Marketing 1 – First Competitive Advantage => http://www.simplyeasier.com/ownarticles.html – HTML version => http://www.simplyeasier.com/articles/affiliates.txt – Text Version

How To Build An O’pt-In List F’ree e-course => http://www.simplyeasier.com/Optin heOptinstrategy/

Build True O’pt-In Lists with intellectual and emotional triggers => http://www.simplyeasier.com/21mm

An unusual Cost Per Action Solution => http://www.simplyeasier.com/articles/radio.txt

Syndicate yourself with F’ree Press Releases and articles => http://www.simplyeasier.com/articles/press.txt => http://www.simplyeasier.com/articles/how2write.txt

Build Search Engine and People Friendly Web Content Pages => http://www.trafficequalizer.com => http://www.rankingpower.com

Other relevant articles:

All Website Traffic Is Not Created Equal By Angela Wu (c) 2004 http://onlinebusinessbasics.com/article.html

Ten Tips to the Top of the Search Engines By (c) 2004 Jill Whalen http://www.highrankings.com

———————————————————— Charles Kangethe of http://www.simplyeasier.com is a leading new wave marketer and a published author from England. The “Simply Easier” brand name is your guarantee of high value, quality Marketing Products, Services and Resources. ————————————————————

February 10, 2009

Reciprocal Link Exchange Rampup – Winning the Link Popularity Contest

Filed under: Hall Of Traffic — admin @ 3:10 pm

Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links. So, what you want to do is joint venture with as many other websites as possible and get your links out on the Net. This will increase your traffic and ultimately your revenue, so it is certainly worth your while to put some serious effort into reciprocal linking. Follow these suggestions on how you can get started with reciprocal link exchanges and win the link popularity contest.

Tip #1 Find Quality Sites

The first thing you should do when it comes to reciprocal linking is research. You want to find some really high quality sites that already rank well and that target the same market as your website. These sites should not be in direct competition with your site, they should be related in some way. The reason it is important to find sites that already have a lot of traffic is because the more traffic they have, the more people that will view your link and ultimately visit your site because of it. Of course, you can still get your site linked with less popular sites, but that should only be after you already are linked with some really popular sites.

Tip #2 Use the Personal Touch

When asking another website to link to your site, you need to make sure your site is worth linking to. For instance, if you still have pages under construction or is disorganized with no clear focus, no other site is going to want to link to you. So, first make sure you have a quality site. Then, write to the quality sites you located personally. You want to send a polite e-mail that compliments the other site and ask for a link. You should provide all of the information for your link including title, URL, description, and any information the webmaster will need to link to you. This will save the webmaster a lot of time and effort and he will be more likely to link to your site than if you do not provide this information.

Tip #3 Link First

In your personalized e-mail you should also mention that you have added a link to their site and give them instructions on where they can find it. When you link first followed by a link request, providing all the necessary information to post your link, you will significantly increase your chances of getting a reciprocal link. Also, give the other webmaster some time to get your link up. Check back in a week or two and if it still not up, simply send a gentle reminder e-mail. If your site is still not posted within a short period of time after that then simply remove the websites link from your website and keep moving. Remember, while obtaining links is your goal it might not be first on everyone’s list.

Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/

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