the marketing industry for a long period of time has been a sort of mysterious art with a murky Return On Investment, and the reason for this is very simple: It’s very hard for a client to determine who it is who actually views their adverts, and not least if the ads have any influence on anyone or not. This is something that CEO of ADS Media Xavier Buyse wants to change. Even though companies spend a third of a trillion dollars a year on advertising, those adverts more often than not end up being irrelevant to the people who see them. On average, Americans are subject to roughly 3000 basically random sales pitches every day. Two-thirds of consumers canvassed in a huge case study said they feel “constantly bombarded” by ads, and lots said the ads they are exposed to have little or no relevance to them.

his has been proven by the amount of other companies which sell mobile phones releasing their own answer to the iPhone. However no one has managed to launch the all encompassing ‘iPhone killer’ just yet, with even Googles answer the G phone which runs on the open platform Android not being able to compete. One question which should be posed is whether an explosion in advertising on mobile devices could perhaps hinder the development of the market as a whole as people become wary of ever more resourceful ways advertiser sell their products. At this point the industry is still in its infancy and mobile ads are not overly intrusive, usually just consisting of a small amount of text at the top of the screen.

It has taken hardly any time at all and Apple has shifted thirty million iPhones. 000 applications in the iTunes store and people have downloaded over 1.8 billion of them, creating the perfect platform for those who want to take advantage. Mobile is an industry which is relatively closed and unclear to the outside and a huge distance from the transparency experienced in the ad industry. What is funny is that it is the capability of targeting consumers directly that is bringing in the brands to a space that fails to communicate.

Marketing on the phones of today is in for a bright future; a fact which has not missed ADS Media’s CEO Xavier Buyse forecasting all the way to 2014, and the mobile marketing market is expected to grow a staggering $2 billion per annum. Mobile advertising has shown some really fantastic development throughout 2008, and 2009 so far in an overall declining advertising market.

People have always had a phone on them for a considerable time now, the The iPhone promises to be the new digital wallet, giving us the capability to show off music photo and video at any time anywhere.